Toyota New Zealand: an Enviro-Mark case study

Toyota logo

Toyota has led the NZ market for 20 consecutive years; and this success which is underpinned by innovation, product and service quality, and environmental leadership.



  • Toyota dealerships are Enviro-Mark Gold certified
  • Toyota Financial Services are Enviro-Mark Platinum certified
  • Waikato Toyota is Enviro-Mark Diamond certified
  • Toyota Head Office is Enviro-Mark Diamond certified
  • CEMARS certified

New generation Prius.

New generation Prius.

The core of Toyota's business is making vehicles that help people lead better lives. Whether that's simply transport to get to work, school or to carry out a job, or a vehicle that enriches a family's everyday lifestyle, we try and make vehicles that make a difference. Toyota has led the NZ market for 20 consecutive years; and this success which is underpinned by innovation, product and service quality, and environmental leadership.

In 1992 Toyota published its Earth Charter and formally placed the environment as a top management priority. This led to the development of the Prius hybrid petrol-electric car and a range of other 'green technologies' which reduce a vehicle's impact throughout its life cycle — from design and production, through to distribution, driving and eventual disposal. However, Toyota's environmental efforts go much wider than this to encompass all operational activities, and how to contribute towards a more sustainable society.

Measuring, managing and reducing the company's carbon footprint is therefore a key responsibility. Toyota New Zealand is currently CEMARS certified. Toyota's emissions reduction strategy focuses on improving energy efficiency, reducing business travel, sourcing renewable power, raising staff and supplier awareness, and minimising waste to landfill.

Toyota has extended its environmental leadership in New Zealand by being the first national dealership network in the country to implement the Enviro-Mark certification programme.

In 2010, Toyota trialled Enviro-Mark with selected dealers, and by the end of 2011, 66 of its 67 dealer sites had achieved Enviro-Mark Silver certification, with certification at the one remaining site imminent. By 2015 all the dealerships had achieved Enviro-Mark Gold and the Waikato Toyota dealership was certified Enviro-Mark Diamond — the highest level of certification. The Toyota Head Office has also achieved this level and their financial services section achieved an Enviro-Mark Platinum certification.

Tom Fraser speaks with staff at four Toyota dealerships across New Zealand to find out what the Enviro-Mark Programme means to them, and how it has made changes in the workplace.

Auckland City Toyota has gone to extra lengths in the Enviro-Mark programme, showing a real commitment to the environment. Learn about real savings and achievements in this video case study.


Enviro-Mark Gold Certificationgold certified

Enviro-Mark Gold certified organisations have developed and implemented a comprehensive plan to help them achieve their environmental policy goals. They are measuring their significant impacts and are actively managing them. 

To achieve Enviro-Mark Gold certification, an organisation:

  • Sets objectives and targets for driving improvement and has programmes in place to meet those targets;
  • Develops, implements and tests environmental emergency plans;
  • Identifies and evaluates their significant environmental issues arising from activities, products and services;
  • Actively monitors their ongoing compliance with New Zealand legislation and ensures they are aware of any changes to obligations;
  • Produces an environmental policy statement;
  • Understands the scope of their EMS (i.e., are there any parts of the organisation that need to be excluded from the EMS and why); 
  • Exhibits no non-compliances with New Zealand’s applicable health and safety and environmental legislation.


Enviro-Mark Platinum logoEnviro-Mark Platinum Certification

Enviro-Mark Platinum certified organisations have thoroughly documented the systems and procedures developed in earlier levels. They are collecting and analysing useful data to ensure ongoing improvement to environmental performance. They train staff as needed to ensure they can deliver the EMS. They maintain their formal environmental policy and legal compliance. 

To achieve Enviro-Mark Platinum certification, an organisation:

  • Formalises the roles and responsibilities for people working for and on behalf of the organisation;
  • Communicates appropriately both internally and externally;
  • Ensures appropriate training is given to people working with the EMS;
  • Documents all procedures relating to managing the system (both system and operational procedures);
  • Has a good system for managing problems (non-conformities and opportunities for improvement);
  • Sets objectives and targets for driving improvement and has programmes in place to meet those targets;
  • Develops, implements and tests environmental emergency plans;
  • Identifies and evaluates their significant environmental issues arising from activities, products and services;
  • Actively monitors their ongoing compliance with New Zealand legislation and ensures they are aware of any changes to obligations;
  • Produces an environmental policy statement;
  • Understands the scope of their EMS (i.e., are there any parts of the organisation that need to be excluded from the EMS and why); 
  • Exhibits no non-compliances with New Zealand’s applicable health and safety and environmental legislation.


Enviro-Mark Diamond logoEnviro-Mark Diamond Certification

Enviro-Mark Diamond certified organisations have all the components of an ISO 14001 system in place. They have internal systems to ensure that their plans and policies are followed and to identify any opportunities for change and improvement. They have top management involvement in managing the EMS and its continuing stability.

To achieve Enviro-Mark Diamond certification, an organisation:

  • Controls all important documentation to ensure only the most up to date versions are being used;
  • Has an internal EMS audit programme in operation, ensuring expected outcomes are occurring as planned;
  • Periodically has top management review the performance of the EMS;
  • Formalises the roles and responsibilities for people working for and on behalf of the organisation;
  • Communicates appropriately both internally and externally;
  • Ensures appropriate training is given to people working with the EMS;
  • Documents all procedures relating to managing the system (both system and operational procedures);
  • Has a good system for managing problems (non-conformities and opportunities for improvement);
  • Sets objectives and targets for driving improvement and has programmes in place to meet those targets;
  • Develops, implements and tests environmental emergency plans;
  • Identifies and evaluates their significant environmental issues arising from activities, products and services;
  • Actively monitors their ongoing compliance with New Zealand legislation and ensures they are aware of any changes to obligations;
  • Produces an environmental policy statement;
  • Understands the scope of their EMS (i.e., are there any parts of the organisation that need to be excluded from the EMS and why);
  • Exhibits no non-compliances with New Zealand’s applicable health and safety and environmental legislation.


CEMARS LogoCEMARS Certified organisations

(Certified Emissions Measurement And Reduction Scheme)

This certification is awarded to companies that are actively working to measure and manage their carbon footprint.

To achieve CEMARS certification, an organisation must measure their organisation’s full greenhouse gas (GHG) emissions (also known as a carbon footprint) so they understand what their impact is on the global climate. They measure all operational emissions required under the international standard for carbon footprints, ISO 14064, including vehicles, business travel, fuel and electricity, paper, and waste. The emissions are measured annually and the inventory is independently verified to ensure it is accurate and complete.  Once they have measured their footprint, the organisation must develop plans to manage and reduce their emissions continually. As part of achieving CEMARS certification, the organisation needs to achieve emissions reductions on a five year cycle.