Marketing Credible Carbon Claims

Market your climate change actions with confidence

MarketCommunication is essential to the ongoing success of your certification. All certified members are issued with certification logos to use in marketing their achievements. The marks are recognised in over 60 economies. CEMARS certified organisations, products and services can make carbon reduction claims and carboNZero certified organisations, products and services can make carbon neutral claims with confidence in any market. 

We provide resources and support to in-house marketing and communications teams and external agencies, to translate carbon management, reduction and offsetting activity into compelling propositions, PR materials and press releases for both internal and external audiences.

Organisations that gain CEMARS and/or carboNZero certification can be confident that the certifications awarded have both credibility and integrity. Credibility is provided by the science underpinning the measurement, management and mitigation of greenhouse gas emissions, meeting and exceeding international best practice and verification by our approved independent auditors. Integrity is provided by our advisory panel whose role is to provide independent technical and ethical oversight of the programme.

How do we help members?

  • Case studies—We can work together to create a print case study for you to use in promoting your sustainability success story. We also use these case studies in our own communications, increasing your market profile.
  • Media materials—We regularly feature members when media opportunities arise. We can also help prepare a press release to celebrate achievements.
  • Networking events—Attend or host a networking event, workshop or other function to meet fellow members, share ideas, and offer your services to those members.
  • Newsletter—Share your accomplishments with likeminded businesses through our regular newsletter. You can also offer your product or service to fellow members through a member special.
  • Website profile—Use your member profile on our website to highlight your organisation’s achievements.
  • Social media—We regularly share member achievements and exciting business developments through our social media channels, including facebook and twitter.
  • Marketing Webinars—we run monthly webinars for members on a variety of sustainability marketing topics. Join us for one or all of these sessions. You can also request a specific topic for an upcoming session.

Use of certification marks

Enviro-Mark Solutions actively maintains a surveillance programme to ensure that their certification marks (word marks and logos) are used correctly. Certified members are given guidelines and training in the use of the marks as well as resources and support to our members' marketing and communication teams.

Current CEMARS and carboNZero certified organisations, products and services are listed in our member directory.

Certification on Snowberry cosmetic packaging

carboNZero certified organisations

carboNZero certified organisation logo on vehicleThe operational emissions for the whole organisation are measured and offset, with a plan in place to reduce emissions over time. The measurement of emissions is compliant with the Greenhouse Gas Protocol and ISO 14064-1.

These organisations are entitled to display a landscape version of the carboNZero certification mark and claims must be consistent with the boundary that has been offset. The certification mark includes the standard, 'ISO 14064-1' and the boundary, 'certified organisation'.


carboNZero certified products and services

carboNZero certified product logo on packagingThe greenhouse emissions for each life cycle stage are measured, with a plan in place to reduce emissions over time. The measurement of emissions is consistent with the new PAS 2050 standard for measuring the life cycle greenhouse gas emissions of goods and services. The emissions are offset, either for the full life cycle, from cradle to grave, or a partial life cycle, from cradle to gate. 

These carboNZero certified products and services may display a portrait version of the carboNZero certification mark and claims must be consistent with the boundary that has been offset. The certification mark includes the standard, 'PAS 2050' and the boundary, 'certified product' or 'certified service'.


CEMARS certified organisations

CEMARS certified organisation logo on vehicleThe operational emissions for the whole organisation are measured and have a plan in place to reduce emissions over time. The measurement of emissions is compliant with the Greenhouse Gas Protocol and ISO 14064-1.

These organisations are entitled to display a version of the CEMARS certification mark and claims must be consistent with the boundary that has been measured. The certification mark includes the standard, 'ISO 14064-1' and the boundary, 'certified organisation'.


CEMARS certified products and services

CEMARS certified product logo on packagingThe greenhouse emissions for each life cycle stage are measured, with a plan in place to reduce emissions over time. The measurement of emissions is consistent with the new PAS 2050 standard for measuring the life cycle greenhouse gas emissions of goods and services.  

These CEMARS certified products and services may display a version of the CEMARS certification mark and claims must be consistent with the boundary that has been measured. The certification mark includes the standard, 'PAS 2050' and the boundary, 'certified product' or 'certified service'.